Consultancy is regarded as a
well-paying profession. The quality of what the consultants produce does not
always match their fees. In U.K., a college and a university in Bradford
decided to merge. So they hired a market research company to advise them on a
nice name for the new institution. After three months of work, the company
recommended the following names: Bradford University, University of Bradford,
or The University of Bradford. And this after pocketing a fee of £20,000/- (Rs.
Fifteen lacs only) .
S.M.Singru